by Samantha Goniea
In the finance realm, we are no stranger to acronyms. But, there is one acronym rapidly gaining market traction that needs to be added to your vocabulary: CMS. CMS, or Content Management System, is a web platform or software that allows you to easily create, edit, and publish content to a website or blog without advanced coding or HTML knowledge. In today’s competitive market, a good website is crucial to your success. Unfortunately, many businesses have relied on the “set it and forget it model” with their sites due to costs or lack of resources. The reality is, if your website is not working for you, then it’s working against you.
This is a mobile world. It is estimated that in 2018, shoppers will spend upward of $400 billion online. It is common for consumers to do their research, evaluate potential product purchases, and make shopping decisions right from their mobile devices. Your website is essentially your first impression with these potential buyers, and a good website could be the difference in a sale. In addition to staying in front of your customer, there are also plenty of other advantages of having a CMS platform:
Take a test drive—most modern CMS platforms allow a free trial run before you commit. These trials range from 2 weeks to 30 days and allow you to test the editing functions, browse templates, explore apps, as well as add your own photos, logos, and content.
For ERP Integrations, explore third-party connectors, integrations, and shopping carts available to you before you commit. Be sure that the data gathered on the website can be easily transferred into your accounting software. Customer orders, sales orders, and inquiries are crucial to your day to day. Make sure the platform you select is compatible with your accounting platforms to reduce
manual efforts down the road.
Although a majority of design work can be done in house by your team, it never hurts to get a second set of eyes on these projects to ensure ease of use and good design execution. There are plenty of freelance designers and marketing resources who can step in to help as needed for a fraction of the cost of developers and coders. There are also plenty of free YouTube tutorials and online resources available to you should you need assistance.
Take your website into the 21st century with a modern CMS; increase your sales potential, save time, reduce efforts, and (most of all) save money.
Samantha has been working with Blytheco for over 6 years with the sole focus of helping fuel digital transformation for our clients. With over 15 years of industry knowledge and experience working with start-ups & small businesses, she's able to generate content that is both informative and relevant. Sam is passionate about helping growing companies reach their business goals with the right software and processes. Connect with Samantha on LinkedIn.
